On behalf of a leading company operating in the marketing and digital communications sector, we are looking for an experienced and commercially driven Sales Manager to lead sales activities, drive revenue growth and strengthen the company's position in the UK market. The company provides a comprehensive range of marketing solutions to businesses across multiple industries, including digital marketing, advertising campaigns, brand development, media planning and performance-driven communication strategies. With a strong focus on innovation, measurable results and long-term client partnerships, the organisation is continuing to expand its commercial operations and is seeking a sales leader capable of translating ambitious growth objectives into tangible business results. Reporting to senior management, the successful candidate will take responsibility for developing the sales strategy, managing and motivating the commercial team, acquiring strategic accounts and maximising revenue opportunities across the company's portfolio.
Sales Strategy: Develop and implement the sales strategy, setting revenue targets, identifying growth opportunities and establishing clear commercial priorities.
Team Leadership: Lead, motivate and develop the sales team, ensuring individual and collective targets are consistently achieved.
Business Development: Identify new market opportunities, generate qualified leads and drive the acquisition of new B2B clients across relevant industries.
Key Account Management: Build and maintain strong relationships with major clients, marketing directors, business owners and senior decision-makers.
Commercial Negotiations: Oversee complex sales negotiations, prepare commercial proposals and lead high-value contract discussions through to completion.
Revenue Growth: Identify cross-selling and upselling opportunities, maximise client lifetime value and increase revenue across existing accounts.
Market Analysis: Monitor industry trends, competitor activity and changing client requirements to refine the company's commercial approach.
Performance Management: Track key performance indicators, sales pipeline development, conversion rates, revenue forecasts and overall profitability.
Cross-functional Collaboration: Work closely with marketing, campaign management and client services teams to ensure commercial proposals align with client objectives and business capabilities.
Senior Management Reporting: Provide regular updates on sales performance, market opportunities and progress against strategic growth targets.
Proven experience in sales management, business development or a senior commercial role.
Previous experience in marketing, digital advertising, media, communications or related B2B services would be a significant advantage.
Demonstrable success in leading sales teams and achieving ambitious revenue targets.
Strong understanding of B2B sales processes, consultative selling and strategic account development.
Excellent negotiation, presentation and relationship-management skills.
Ability to develop commercial strategies, identify new revenue streams and convert opportunities into long-term business relationships.
Commercially minded, analytical and results-oriented, with strong decision-making capabilities.
Experience using CRM platforms, sales forecasting tools and performance reporting systems.
A proactive leadership style, combined with the ability to motivate teams and build a high-performance sales culture.
✔ Competitive base salary: £70,000 per annum, depending on experience and qualifications.
✔ On-target earnings (OTE): £80,000+, including performance-related bonuses and commission.
✔ Uncapped earning potential, with incentives linked to revenue growth, new client acquisition and team performance.
✔ Permanent employment with an established and ambitious company.
✔ A senior commercial position with significant responsibility and the autonomy to shape the sales strategy.
✔ Access to an established portfolio of marketing solutions, supported by dedicated delivery and client services teams.
✔ Ongoing leadership development and opportunities to strengthen commercial and strategic management skills.
✔ Clear career progression towards Head of Sales, Commercial Director or Managing Director positions.
Location: Manchester, United Kingdom.
If you are an accomplished sales professional with a strong track record of leading teams, developing strategic client relationships and driving commercial growth, this is an opportunity to take on a senior role within a major marketing business and make a measurable impact on its continued expansion.
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